Times Have Changed
In the BG (Before Google) years, the process of selecting a supplier for anything involved consulting the Yellow Pages and, perhaps, being influenced by the style or size of the ad. For confirmation, friends or family might be consulted.
Amazon started the concept of letting strangers offer opinions of products. Those with no apparent axe to grind offered their unvarnished feelings about the products Amazon sold and gave guidance to those shopping for the same items.
Only a few years later, the opinions of strangers influence over 80 percent of purchases with unfamiliar businesses. These opinions appear on the pages of Google, Yelp, Yahoo Local and dozens of other websites. Getting a negative review on any of these sites can be seen by prospective customers because search engines monitor them very efficiently. Negative reviews have a powerful impact on businesses because they are so visible and, apparently, credible.
Reputation Vigilance developed systems to counter this risk. By intercepting negative impressions immediately and managing the customer before he or she can voice a negative opinion online, a business owner can ethically and appropriately handle a disgruntled customer and, at the same time, reduce the probability that the disagreement will go “viral”.
Reputation Vigilance created a robust back end so a business owner can control the process and monitor the results. By adding mobile and desktop interfaces with the system, Reputation Vigilance provides all manner of brick-and-mortar businesses, as well as online businesses, with a system to manage their online reputation and proactively market to those whom they serve.
When a business adopts the Reputation Vigilance program, and gets the staff to fully embrace the importance of customer opinions and feedback, the business can quickly be postured at the upper levels of the search engine results and be found at the top of many individual review sites.